Apple’s Wanderlust Event Is Nearly Here — What Can You Expect? — a Forbes Company
3 min readAug 31, 2023



Key takeaways

  • Invites for Apple’s Wanderlust launch event circulated on social media yesterday
  • The annual event is set to debut the iPhone 15 and Apple Watch Series 9
  • Apple shares climbed nearly 2% higher at the news

“Babe, wake up, news about Apple’s Wanderlust event just dropped.” The annual hype train for Apple products is officially taking place on September 12, with the rumor mill immediately churning into action as the world speculated what the event might hold in store. Here’s the lowdown.

The Emerging Tech Kit by is your gateway to the rapidly evolving tech market. Packed with next-gen tech stocks and ETFs, and managed by an intelligent AI algorithm, it predicts market shifts, rejigs your holdings on a risk-adjusted basis and helps you ride the wave of tech innovation while building wealth.

Download today for access to AI-powered investment strategies.

What is Apple’s Wanderlust event?

Apple’s annual flagship launch event for new products is nearly here, with invitations to select press and insiders shared on social media yesterday. We know for a fact that the new iPhone 15 and Apple Watch Series 9 are launching at the event, with Apple stans looking for clues in the invite as to what we can expect from the new phone.

So far, the internet has speculated that the iPhone 15 will come in the muted colors displayed in the Apple logo on the invite. The latest model may have lighter and stronger titanium for the phone’s sides instead of stainless steel. Aside from that, though, details are pretty locked down as of now.

One thing we do know for sure is that the new iPhone will have USB-C charging ports thanks to incoming European Union regulations. We could also see Apple Airpods unveiled with the new charging port as part of the Wanderlust event.

What was the market reaction?

Wall Street loves a good Apple announcement, and the stock price reflected that this week. Apple shares closed 1.9% higher on Wednesday to hit $187.65. The shares are up 50% this year so far.

Earlier this year, Apple became the first-ever company to hit a $3 trillion market valuation and became the world’s biggest company. With the new iPhone 15 launch and whispers from industry experts that the household tech lull is ending, we could see Apple’s market cap grow even more.

The bottom line

Apple’s September launch events are ones that every tech enthusiast marks on their calendar. With a new iPhone launching, it’s possible investors could see Apple’s share price go up during the event — as long as consumer spending is still liquid enough to afford the latest model, a concern which has plagued other retailers.

Secure your piece of the tech revolution with’s Emerging Tech Kit. Specializing in stocks and ETFs that promise innovation and growth, our AI-powered algorithm consistently examines data to optimize your holdings on a risk-adjusted basis and help maximize your returns, allowing you to invest in the future without the upfront work.

Download today for access to AI-powered investment strategies.


-- — a Forbes Company

We’re a team of investing gurus here to help you build wealth with eyes on your financial future. Check our AI-powered investing app,, on iOS and Android.