BMW Is Using AI to Build Cars — Here’s How

Q.ai — a Forbes Company
3 min readJul 24, 2023

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Key Takeaways

  • AI is becoming ubiquitous across just about every industry in the world, and the auto sector is no different
  • BMW isn’t just putting AI tech in their vehicles, they’re also using it to build them
  • It’s another example of how AI can be used to make processes more efficient, from cars to investing

We’ve been hearing so much about AI, but it’s been used in the automotive industry for a number of years already. Much of the safety systems in modern cars, especially advanced image recognition as is found in Tesla’s, using AI image recognition to avoid accidents.

And of course when it comes to self-driving technology, it’s all AI, requiring the ability to take in details of the surroundings and make split second decisions about how to navigate safely. Speaking of navigation, even our regular GPS units use a type of AI to find the quickest route to our destination, taking in traffic and road conditions.

But now, BMW has taken the AI integration a step further and is using AI to help build its cars.

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How BMW’s AI powered factories work

BMW’s factory in South Carolina has been redesigned with AI at the forefront. Over 60% of the BMW’s sold in the US are produced here, equating to around 1,500 vehicles every single day.

AI is used to direct the machinery in welding hundreds of metal studs into every frame, with a second AI station then used as quality control to ensure no welds have been missed. The company estimates that this single piece of tech has saved them $1 million per year, and allowed them to redeploy the six workers who used to do this job to another part of the factory.

But it’s not just here that AI is being used for quality control. All along the assembly line, hundreds of photos are taken of each vehicle, with these images fed through an AI algorithm tasked with finding discrepancies and quality control issues.

The bottom line

There has been a ton of hype around AI, but beyond the fireworks and fanboys, there are a huge number of real world use cases. As BMW is showing, AI can be used in a wide range of applications to make things faster, safer and more efficient.

And Q.ai is doing the same thing with investing. We task our AI algorithm with combing through data which would usually need a massive team of analysts to complete. The old school version requires big salaries, big square footage and big fees, but by using AI we’re able to provide the same level of research and analysis without the massive overheads.

The Emerging Tech Kit is a great example, which invests in a mix of large cap tech stocks, growth tech stocks, tech ETFS and even crypto assets. In a space that moves too fast, AI has a massive advantage, and you can benefit from it too.

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Q.ai — a Forbes Company

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