How to Get Snapchat AI
Key takeaways
- Messaging service Snapchat released its ChatGPT-powered AI chatbot last month
- The company has struggled with slumping advertiser sales
- Snapchat AI is only available to Snapchat Plus subscribers, with plans for a full roll-out in the future
Snap Inc, the company that owns the popular messaging service Snapchat, is looking to sway its young and surprisingly large user base to its paid subscription service with its new AI chatbot. It’s powered by OpenAI’s ChatGPT service, but has already drawn questions about whether enough safeguarding is in place on the new tool.
So what exactly is Snapchat’s AI chatbot, what was the market reaction and how can you access it? Let’s take a look.
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What is Snapchat’s AI feature?
Messaging tool Snapchat has dipped its toe into the AI world with My AI, which it describes as an “experimental, friendly” chatbot. It’s designed to be a helpful tool for things like planning birthdays and suggesting events to do with friends — very much a standard, helpful AI assistant.
Snapchat is one of the first waves of companies using OpenAI’s enterprise model alongside other big players like Duolingo, Stripe and even Morgan Stanley. CEO Evan Spiegel said Snapchat was “well positioned” to leverage AI as a messaging platform.
The struggling company is likely banking on AI being a big part of the tech scene over the next decade. Its enthusiastic adoption of the emerging technology has been noted by investors, with Snap Inc’s stock price increasing over 20% this year.
How to get access
Currently, only Snapchat Plus subscribers can access the chatbot for $3.99 a month. However, Spiegel has said the goal is to eventually roll out the service to every Snapchat user — all 750 million of them.
The chatbot is featured as a friend in Snapchat’s messaging service, which is a departure from other major companies like Google and Microsoft implementing AI as a search engine. Snapchat is popular with teens, so they’ve ensured the chatbot sticks to its strict safeguarding guidelines.
That hasn’t stopped some controversy around the product, including the chatbot interacting with teens in an inappropriate manner. But the company is forging ahead with AI, introducing new backgrounds and filters for Snapchat Plus subscribers.
The bottom line
Snapchat has struggled in the current climate. With ailing advertiser revenue, layoffs and some bad PR, its bet on AI is a potential silver lining against a difficult backdrop. Whether the company can capitalize on its user base to boost its subscriptions is another matter — and it’s one that Wall Street will be keeping a close eye on.
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