Google CEO Warns Society to “Brace For Impact” of AI

Q.ai — a Forbes Company
3 min readApr 18, 2023

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Key Takeaways

  • Google CEO Sundar Pichai has said that AI is going to impact “every product across every company” and that society needs to “brace for impact”
  • He’s concerned about AI accelerating the rate of disinformation and fake news, and called for regulators to catch up
  • We’re in the middle of the ‘AI wars’ right now, and investors need to play close attention to the companies capitalizing on the tech explosion

Google CEO Sundar Pichai has appeared on 60 minutes in an interview that aired Sunday, adding to the growing number of high profile people raising concerns about AI. Some of these include Elon Musk and Apple co-founder Steve Wozniak, who recently penned an open letter asking for a halt on AI development to give legislators time to catch up.

But for every voice on this side of the argument, there are thousands of others who are incredibly excited and passionate about the AI future. Google now has Bard and AI built into its Workspace products, Microsoft has added ChatGPT technology to Bing and Teams, and even companies like Snapchat are getting in on the AI action.

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Google CEO’s AI comments

Pichai suggested the knowledge workers are the most likely to be disrupted by the explosion of AI, including writers, software engineers and accountants. But his view is that it’s going to allow for greater efficiency with their work, instead of necessarily replacing humans altogether.

He offered an example, saying, “You could be a radiologist, if you think about five to 10 years from now, you’re going to have an AI collaborator with you. You come in the morning, let’s say you have a hundred things to go through, it may say, ‘these are the most serious cases you need to look at first.’”

Pichai also suggested that the speed of misinformation was likely to increase with the use of AI, and that governments need to step in quickly to regulate the space.

What does this mean for investors?

It’s a further example of how AI is likely to change the tech landscape. It’s providing one of the biggest opportunities we’ve seen for a disruption in decades, and for investors it could upend the status quo at the top of the tech tree.

Investors will need to watch closely, to ensure that the companies they’re betting on are making the right decisions in the way they implement AI into their business model. Those who don’t capitalize, could end up being left behind.

Or, you know, you could use Q.ai’s AI algorithms to keep on top of all this for you.

The bottom line

It’s pretty obvious now that AI is going to have a massive impact on many aspects of our lives. Staying on top of the latest developments is important for all of us, but it’s a matter of life and death for tech companies like Google.

For investors, it’s a chance for big gains if they back the right horse. But, it’s not easy to know who’s going to come out on top. Using AI to help with this, like in our Emerging Tech Kit, could be the edge you need to do it.

Download Q.ai today for access to AI-powered investment strategies.

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Q.ai — a Forbes Company
Q.ai — a Forbes Company

Written by Q.ai — a Forbes Company

We’re a team of investing gurus here to help you build wealth with eyes on your financial future. Check our AI-powered investing app, Q.ai, on iOS and Android.

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